> ## Documentation Index
> Fetch the complete documentation index at: https://docs.canvas-protocol.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Business model

> Protocol fee structure and revenue mechanics.

## Fee

Canvas takes 10% of every passing verification payout.

| Recipient       | Share                    |
| --------------- | ------------------------ |
| Group owner     | 90% of winning bid price |
| Canvas Protocol | 10% of winning bid price |

## Unit economics

A mid-size crypto group (5,000 members, 200 new joins/month, 80% pass rate, \$0.15 average bid):

|                         | Monthly |
| ----------------------- | ------- |
| Passing verifications   | 160     |
| Group owner revenue     | \$21.60 |
| Canvas protocol revenue | \$2.40  |

With Phase 2 re-verification enabled (same group, 70% of members re-verify monthly at \$0.15):

|                           | Monthly |
| ------------------------- | ------- |
| Re-verifications          | 3,500   |
| Additional Canvas revenue | \$52.50 |
| Combined Canvas revenue   | \$54.90 |

At 1,000 groups of similar size: approximately \$55,000/month in protocol revenue.

## Revenue drivers

**Group count** — each registered group is a new audience segment available to advertisers. More groups increase advertiser targeting options, which attracts more advertiser spend, which raises average bids.

**Verification volume** — larger groups and higher growth rates produce more verifications. Re-verification multiplies volume by converting existing member count into recurring events rather than a one-time payout.

**Average bid price** — as Canvas builds a track record of quality completions, advertiser willingness to pay per verification increases. Groups with highly specific, valuable audiences attract higher bids through competition.

## The registry

The group registry compounds with every new group that registers. More groups give advertisers better targeting precision. Better targeting precision attracts more advertisers and higher bids. Higher bids increase group owner revenue, which attracts more group owners.

Canvas is the only source of Kimi-scored, onchain-provenance verified completions from Telegram audiences. That combination is not replicable by pulling audience lists from elsewhere — the provenance requires the verification to have run through Canvas at join time.